SBDC Webinar – What’s in a Brand – 1/12
Behind every logo lies an invaluable brand that resides within the hearts and minds of customers, clients, and
prospects. Why is branding important? Because people often choose products or services based on their
perceived value rather than their actual value. Learn what makes a good brand and the best practices for
developing your new company’s brand or rebranding an existing one.
The webinar will be approximately 45 minutes of presentation time followed by Q&A.
Scott Clanin is the owner and president of Clanin Marketing, a full-service marketing and design agency based
in Champaign, Illinois, and has broad experience working closely with small to medium-size businesses and
non-profit organizations. Recognized by Google for helping businesses grow on the web, Scott’s vision and
leadership have helped numerous businesses successfully grow and achieve their goals with strategic
marketing and branding strategies. Learn more at https://www.claninmarketing.com/.
Date: Thursday, January 12, 2023
Time: 10 – 11 AM
*After registering, you will receive a confirmation email containing information about joining the meeting.
PLEASE NOTE: this webinar will be recorded and may be shared publicly. By registering for this webinar, you
understand that your questions or comments shared during the webinar will be recorded and shared in a public