Even if your football knowledge doesn’t go beyond knowing that a touchdown is worth six points, there’s no reason to miss out on the fun of game day in Champaign! The good news is that whether you’re a die-hard fan or someone who just likes to be where the action is, there are plenty of spots to grab great food, sip on a cold drink, and catch glimpses of the game while you enjoy the atmosphere.
Downtown Champaign: The Heart of the Action
Start your football weekend in Downtown Champaign, where local favorites serve up delicious eats and drinks perfect for any fan—or soon-to-be fan.
For those who want to add a little adventure to their game day, The Axe Bar offers an experience like no other. While you’re watching the Illini battle it out on the field, why not throw a few axes? It’s a great way to release some energy—and maybe even celebrate a touchdown with a perfect throw!
The Axe bar is located at 114 S Neil in Downtown Champaign and is a proud member of Champaign Center Partnership.
If you want to attend the game in style, head straight to Memorial Stadium. Big Grove Tavern will be serving some of their delicious food and drinks inside the stadium every home game. It’s the perfect way to enjoy the game live, surrounded by thousands of fans, while treating yourself to some of the best local cuisine. Plus, if you grab a voucher from them at the game and show up to their restaurant for Sunday brunch, you’ll get a free churro or beverage—just another reason to celebrate the Illini win!
Big Grove Tavern is located at 1 E Main in Downtown Champaign Midtown and is a proud member of Champaign Center Partnership.
A true Champaign classic, Esquire Lounge is where tradition meets game day excitement. Known for its relaxed vibe and strong drinks, Esquire is the perfect place to settle in with friends, watch the game, and enjoy some great pub food. Plus, the lively crowd makes every game feel like a home game.
Esquire Lounge is located at 106 N Walnut in Downtown Champaign and is a proud member of Champaign Center Partnership.
If you’re craving Southern comfort food with a side of live music, head over to Neil St. Blues. The big screens keep you in the loop on the game, while the soulful dishes like catfish and mac ‘n’ cheese make sure you’re enjoying every minute, whether you’re watching the clock or not.
Neil St Blues is located at 301 N Neil St in Downtown Champaign and is a proud member of Champaign Center Partnership.
Looking for a cozy spot with a menu that’ll make you cheer? Watson’s Shack & Rail is the place to be. Their famous fried chicken paired with craft cocktails or local brews will have you feeling like you’ve scored, even if the Illini are down.
Watson’s Shack & Rail is located at 211 N Neil St in Downtown Champaign and is a proud member of Champaign Center Partnership.
Campustown: Where the College Spirit is Alive
For a game day experience that’s all about school spirit, Campustown in Champaign is where you want to be. Here are a few spots that will make your orange-and-blue heart swell with pride.
A favorite among students and alumni alike, Legends is the quintessential college sports bar. The atmosphere is electric, especially on game days, and the wall-to-wall TVs mean you won’t miss a single play. Grab a burger, order a beer, and get ready to cheer on the Illini with a room full of fans.
Legends Bar and Grill is located at 522 E Green St in Champaign’s Campustown and is a proud member of Champaign Center Partnership.

Murphy's Pub
If you’re looking for a more laid-back vibe but still want to soak in the game day energy, Murphy’s Pub is the perfect spot. Known for its classic pub fare and friendly crowd, Murphy’s is where you can enjoy the game without the frenzy—though it’s still packed with school spirit!
Murphy’s Pub is located at 604 E Green in Champaign’s Campustown and is a proud member of Champaign Center Partnership.
Get Game Day Ready By Shopping Local
Champaign has you covered when it comes to getting Game Day ready, and there’s no better way to do it than by shopping local. Whether you’re in need of the latest Illini gear to show off your school spirit or looking for unique accessories to complete your outfit, the local businesses in Champaign have everything you need. From the Illini Union Bookstore’s extensive selection of orange and blue apparel to boutique shops that offer one-of-a-kind items, you’ll find the perfect pieces to gear up for the big game. Supporting these local businesses not only gets you ready for game day in style, but also helps keep the Champaign community vibrant and thriving. So, shop local and step out in true Illini pride!
No matter where you choose to watch the game, you can do it in style when you shop at Apricot Lane Boutique. This local gem offers a chic selection of trendy apparel and accessories that will have you looking game day ready from head to toe. Whether you’re aiming for a casual, comfy look or something a bit more polished, Apricot Lane has the perfect outfit to showcase your Illini pride. From cozy sweaters in team colors to statement jewelry that adds a touch of flair, you’ll find everything you need to stand out while cheering on the Illini. Shop at Apricot Lane Boutique, and bring your fashion A-game to every game day!
Apricot Lane Boutique is located 1005 S Neil St Suite 1 in Champaign and is a proud member of Champaign Center Partnership.
The best spot to truly deck yourself out and be Game Day ready is the Illini Union Bookstore. As the ultimate destination for all things Illini, this bookstore offers an unbeatable selection of official University of Illinois gear. From classic jerseys and cozy hoodies to hats, scarves, and even face paint, you’ll find everything you need to show your school spirit from head to toe. Whether you’re a student, an alum, or just a passionate fan, the Illini Union Bookstore has all the essentials to make sure you’re fully outfitted in orange and blue. Make it your first stop on game day and walk out ready to cheer on the Illini in style!
Illini Union Bookstore is located at 809 S Wright St in Champaign’s Campustown and is a proud member of Champaign Center Partnership.

